Close to an open ocean, with a low population density, we are privileged with a pure nature, pure water and a pure ocean.
Our goal is to produce the best salmon in the world! We will be the first choice for smokers and producers who make world class products. The products of Pure Norwegian Seafood should be the best in taste, health and quality.
Environmental awareness is about humility towards nature. It´s about the joy of experiencing it and about our responsibility to preserve it that way.
CEO, Eldar Arne Henden
Pure stands for conscious plans about how our company can work to protect the nature in the best possible ways. Where we have choices in our own production, transport and packaging, we choose solutions that are best for our local environment and for the global climate.
Pure Norwegian Seafood strives to be at the top with quality assurance and hygiene in production as well as in products. Our quality manager is working actively towards developing a quality system with high standards. We demand traceable products from our suppliers and can thereby offer full traceability to our customers.
