Close to the open ocean, with low population density, we are privileged with pure nature, pure water and pure ocean.
Our goal is to produce the best salmon in the world! We will be the first choice for smokers and producers who make world-class products. The products from PURE should be the best in taste, health and quality.
Environmental awareness is about humility towards nature. It is about the joy of experiencing it – and about our responsibility to preserve it that way.
Eldar Henden, CEO, Pure Norwegian Seafood AS
”Pure” stands for conscious plans about how our company best can work to protect nature. Where we have choices in our own production, transport and packaging, we choose solutions that are best for our local environment and for the global climate.
