PURE is teaming up with nature! Close to the ocean, with a low population density, we are privileged with pure nature, pure water and pure ocean. Environmental awareness is about humility towards nature. It is about the joy of experiencing it – and about our responsibility to preserve it that way.

 

VISION STATEMENT


The goal of PURE is producing the world’s best salmon! We want to be the first choice for smokers and producers whose goal is making world class products.

The products from PURE should be best with regards to taste, healthyness and quality.

COMING SOON: TRACE YOUR LABEL ROUGE SALMON


Select the expiry date from the gill tag:
 


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ENVIRONMENTAL PROFILE

 
”Pure” stands for conscious plans about how our company best can work to protect nature. Where we have choices in our own production, transport and packaging, we choose solutions that are best for our local environment and for the global climate.
Pure Norwegian Seafood and Pure Farming produces in small units on a small scale, where the salmon has plenty of room! This way, we make a better salmon and affect the environment less.
Our surroundings are monitored through visual inspections, “MOM” surveys and inspections by and with veterinarians, divers and ROV.

 

PURE is teaming up with nature! Close to the open ocean, with low population density, we are privileged with pure nature, pure water and pure ocean.

 

HYGIENE AND FOOD SAFETY

 
Pure Norwegian Seafood wants to be among the best in quality assurance and hygiene in our production and in our products. Our quality manager works hard to create a quality system with high strandards. We demand tracable products from our suppliers and are therefore able to offer full tracability also to our customers. We regularly test and monitor the microbiology of our products and production environment.

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